A clearer path to Etsy growth.
Four stages keep the work focused, from our first conversation to the final recommendations. The exact scope always depends on the services you choose.
Discover
Stage 1 of 4We get to know your business: your products, your buyers, your goals and where your Etsy shop stands today.
What we do
- Consultation call
- Review of your shop or plans
- Agree goals and priorities
What we need from you
- Your shop link or product idea
- Your goals and challenges
- Any past results you want to share
What you receive
- Agreed goals
- A proposed scope of work
Research
Stage 2 of 4We dig into the market. That means keywords, competing listings, and the openings worth going after.
What we do
- Product and niche research
- Keyword research
- Competitor analysis
What we need from you
- Access or exports where needed
- Answers to a few questions
What you receive
- Research findings
- Opportunities we found
Strategize and Optimize
Stage 3 of 4We turn the research into recommendations for your shop and deliver what we agreed, from launch prep to listing and shop optimization.
What we do
- Recommendations and plan
- Listing and shop work agreed in scope
- Launch preparation if needed
What we need from you
- Feedback on drafts
- Approvals before changes go live
What you receive
- The agreed deliverables
- Notes explaining each change
Review and Refine
Stage 4 of 4We look back at the finished work, spot what else could be improved and tell you what to do next.
What we do
- Review of completed work
- Identify further opportunities
What we need from you
- Your observations since the changes
What you receive
- Next-step recommendations
- Option to continue with ongoing consulting
Not every project needs all four stages, or ongoing management. A one-off keyword research project, for example, sits in Discover and Research. We agree the scope with you before any work begins.
What we do in each phase
The Soft Stallions Growth System
Shop creation, account setup, keyword research, listings and optimization, split into four phases. It works the same for Private Label, Digital Products and Print on Demand shops.
01We research what buyers already search for, check competition and pricing, and help you choose the products and the position that give your shop the best start.
02We set up your Etsy shop and payments, build a keyword map for every product and write listings in the words buyers actually type.
03We improve titles, tags, photos, descriptions and shop pages, so your listings appear in more searches and visitors trust you enough to buy.
04We review your shop stats every month, show you what is working and what is not, and give you a clear, prioritized list of next steps.
Ready to start
What to have ready before we begin
You don't need any of this for the first call, but it helps us move faster.
Your shop link or product idea
A public Etsy shop link, or a short description of what you want to sell.
Recent numbers
Visits, orders and conversion rate from Etsy Stats, if your shop is live.
Your goals
What success looks like for you in the next three to six months.
Your budget
For products, samples and Etsy fees, so our advice fits what is realistic.
Which stages apply
How the process fits your engagement
A rough guide to which stages are usually involved. Your own scope may be different.
| Engagement | Discover | Research | Strategize and Optimize | Review and Refine |
|---|---|---|---|---|
| Single research project | Yes | Yes | Recommendations only | Optional |
| Shop launch | Yes | Yes | Yes | Yes |
| Listing optimization | Yes | Light | Yes | Yes |
| Ongoing growth consulting | Yes | Repeats | Repeats | Repeats |
Ready for step one?
The Discover stage starts with a free consultation. Tell us about your business and we'll take it from there.