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FreeEtsy shop audit, reviewed by a real person

Etsy consultant for shop setup, Etsy SEO and growth

What is your Etsy shop really scoring?

Send us your shop link. As your Etsy consultant, we check your titles, tags, photos and pricing by hand, then email you a score and a clear plan to fix what is holding your sales back.

Score and plan in your inbox within 24 hours

  1. 1Paste your shop link
  2. 2Our team reviews it by hand
  3. 3Score + plan in your inbox within 24h
No payment details New or existing shops Prefer to talk? Book a free call
Private label candle jar
Private Label
Digital planner on a tablet
Digital Products
Print on demand t-shirt
Print on Demand
Sample shop score
41out of 100
Titles3/140
Tags3/13
Photos4 of 10
PricingUnclear

Before: hard to find, buyer phrases missing

Services

Three Etsy business models. One clear strategy.

Pick the model that suits your business. We help you research it, build it and grow it on Etsy, from the first idea to a shop that's fully optimized.

Natural wood wall-mounted shelf with a drawer
Business model 01

Private Label

Your brand on products made for you.

A production partner makes the products to your design or spec, and you sell them under your own brand name.

SkincareCandlesJewelryHome decorAccessories
  • Product and niche research
  • Brand positioning and shop identity
  • Listings, keywords and launch
Explore Private Label
Digital planner on a tablet with printed planner pages
Business model 02

Digital Products

Create once. Deliver instantly.

Printables, planners, templates and digital art that buyers download. Etsy delivers the files for you, automatically.

PrintablesPlannersTemplatesSVG filesWall art
  • Demand and niche research
  • Product range and file presentation
  • Keyword strategy and listings
Explore Digital Products
Printed t-shirt, mug and poster tubes
Business model 03

Print on Demand

Your designs, printed and shipped for you.

Your designs on apparel, mugs, posters and more. When an order comes in, a print-on-demand partner makes it and ships it.

T-shirtsHoodiesMugsPostersTote bags
  • Niche and design direction research
  • Product selection and partner setup guidance
  • Mockups direction, listings and SEO
Explore Print on Demand
Our core service · Etsy Business Startup

Launch your Etsy business with experts. From idea to sales.

We set up your Etsy store, create the products, optimize every listing, run Etsy Ads and manage the shop for you. One fixed fee, no profit share, and the shop is 100% yours.

  1. Setup
  2. Products
  3. Optimize
  4. Advertise
  5. Manage
Standard$2,500one-time · 3 months managed · up to 35 products Premium Most popular$6,000one-time · 6 months managed · up to 120 products
Explore Etsy Business Startup First sale in 60 days, or we manage free until it comes
Home studio desk launching a new Etsy shop: laptop showing products, shipping boxes and a launch checklist
Client B$7,000+in sales over 6 months
Done with youSetup to daily management

How we build your shop

The Soft Stallions Growth System

Whichever model you pick, these services take a shop from idea to growth. Use the whole system, or just the parts you need.

See how the process works
Planning desk with a product plan notebook, research charts and handmade product samples01
Plan4 services

We research what buyers already search for, check competition and pricing, and help you choose the products and the position that give your shop the best start.

Laptop showing a new online shop storefront with a grid of product photos02
Build3 services

We set up your Etsy shop and payments, build a keyword map for every product and write listings in the words buyers actually type.

Seller improving a ceramic mug listing on a laptop, with a rising chart beside the photo03
Optimize4 services

We improve titles, tags, photos, descriptions and shop pages, so your listings appear in more searches and visitors trust you enough to buy.

Tablet showing a monthly sales growth chart next to a planner with a checklist04
Grow1 service

We review your shop stats every month, show you what is working and what is not, and give you a clear, prioritized list of next steps.

Free · No card needed

Is your shop leaving sales on the table?

Paste your shop link. Our team reviews it by hand and emails you a score and a detailed report with a 30-day action plan within 24 hours.

  • Shop score out of 100
  • 10-point expert review
  • Full report in 24 hours
See what the audit includes

See a real free audit

A real report for a real Etsy shop

This is the audit we wrote for KatherineDream, an Etsy shop owned by one of our clients, shared with their permission. It shows the kind of report you get when you request a free audit.

Audit report · October 2026

KatherineDream

A best-selling Lightroom preset shop that is still growing. The next gains come from a tidier catalog, complete listings and the phrases buyers actually search for.

  • Reviews and trust88
  • Photos and thumbnails85
  • Listing titles45
  • Catalog structure40
  • Listing completeness35
  1. 01
    The best seller competes with itself

    The same 10,000+ preset bundle is listed six times. Merging the copies is the biggest single fix in the shop.

  2. 02
    Titles run too long

    23 of the top 25 titles go past 110 characters. We rewrite them to lead with the phrase a buyer types.

  3. 03
    Top listings are incomplete

    The listings we checked had no video, no alt text and no attributes, which Etsy uses to match searches.

  4. 04
    The storefront looks dated

    A busy banner, a promo-only headline and an announcement from March 2024 greet every visitor.

Get My Free Audit View full sample report
Read the full audit, finding by finding

This is an audit report, not a results case study: it shows what we found, before any changes were made. Search data from third-party tools is summarized in our own words, not reproduced.

Cover of the KatherineDream Etsy shop audit report with a shop score of 59
Cover
Report page with the shop score and a score for each of ten areas
Shop health check
Report page listing six things to do in the next 14 days
Quick wins
Report page with a step by step 90-day action plan
90-day plan

Why Soft Stallions

We do the Etsy homework, so your shop sells instead of guessing

Most Etsy shops do not fail because of bad products. They fail because buyers never find them. We fix that at the root: every title, tag, price and photo we recommend comes from research into what real buyers search for and what already works in your niche.

  • Etsy only, every day

    We do not spread ourselves across ten marketplaces. Etsy search, listings and shop rules are all we work on, so our advice fits how Etsy actually ranks and sells.

  • Research before every recommendation

    Keyword, competitor and product research comes first. You see the data behind each decision, not just our opinion, and you always know why we suggest a change.

  • Listings that sell, not just rank

    Being found is only half the job. We pair the right keywords with clear photos, honest descriptions and smart pricing, so visitors turn into buyers.

  • A plan for where you are today

    Starting from zero or stuck at a plateau, you get a plan built for your shop and your budget, not a one-size package that fits nobody.

  • Foundations that last

    No tricks that break after the next Etsy update. We build a clean shop structure that keeps working as you add products and grow.

  • Built for US buyers, open to sellers worldwide

    Wherever you are based, we shape your shop for US shoppers, Etsy's largest group of buyers, with clear shipping, pricing and policies they trust.

The difference it makes

Going it aloneWith Soft Stallions
  • Guessing which keywords buyers useKeywords taken from real buyer searches
  • Copying listings from other shopsListings written for your products and buyers
  • Changing things at random and hopingA clear, prioritized list of next steps
  • Learning Etsy rules the hard wayA shop set up right from day one

See what this looks like for your shop. Send us your shop link and get a free, hand-checked audit with a score and a clear plan within 24 hours.

Get your Free Shop Audit Book a free call

Our process

A clearer path to Etsy growth

Four stages keep the work focused, from our first conversation to the final recommendations.

  1. 01

    Discover

    We get to know your business: your products, your buyers, your goals and where your Etsy shop stands today.

    You get · agreed goals and scope
  2. 02

    Research

    We dig into the market. That means keywords, competing listings, and the openings worth going after.

    You get · research findings
  3. 03

    Strategize and Optimize

    We turn the research into recommendations for your shop and deliver what we agreed, from launch prep to listing and shop optimization.

    You get · the agreed deliverables
  4. 04

    Review and Refine

    We look back at the finished work, spot what else could be improved and tell you what to do next.

    You get · next-step recommendations

See the full process

The exact scope depends on the services you choose. Some clients only need a one-time review or a launch plan. Others want ongoing consulting. Either way, we agree on the deliverables before any work begins.

What research changes

Better decisions start with better research

Good research makes the hard calls easier: which products to sell, which searches to target, how your listings and shop should look, and what to fix first.

Search relevance and keyword alignment

Group related buyer phrases so titles, tags and attributes work together.

wedding guest bookrustic guest bookwooden guest bookwedding keepsakepersonalized wedding giftguest book alternativeengraved sign

Listing quality and clarity

Check every part of a listing against what buyers want and what Etsy search needs.

TitleClear
TagsRefine
AttributesMissing
DescriptionClear
PhotosRefine

Competitive differentiation

your space Price position →Differentiation →

Shop presentation and launch readiness

  • Shop name and banner
  • About section and policies
  • Sections and categories
  • First listings published
  • Shipping profiles

Strategic prioritization

  1. Fix missing attributesFirst
  2. Rewrite top listing titlesNext
  3. Test a new product lineLater

All visuals in this section are illustrative examples, not client data or results.

Packages & pricing

Clear packages, clear prices

Pick a package, or let us build a plan around your shop. Every project starts with a free consultation, and we confirm the final scope in writing before any work begins.

New sellers

Starter Launch

A clean, correct start for a brand-new Etsy shop.

$249one-time
  • Etsy shop setup on your own account
  • Shop banner and icon
  • 10 SEO-optimized listings
  • Basic keyword research
  • Shop policies setup
  • 2 weeks of support
Start with Starter
Most popularLaunch to compete

Growth Launch

Research, branding and a full catalog, built to compete from day one.

$999one-time
  • Complete Etsy store setup
  • Professional logo and banner
  • 50 SEO-optimized listings
  • Keyword and competitor research
  • Titles, tags and descriptions
  • 3 months of support
Book a Free Consultation
Serious brands

Pro Launch

The full launch for brands ready to scale a large catalog.

$1,199one-time
  • Everything in Growth Launch
  • Premium branding package
  • 80 SEO-optimized listings
  • Deep keyword research
  • Conversion-focused listing copy
  • 4 months of support
Go Pro
Live shops

Growth Partner

Ongoing management that keeps a live shop growing.

$149per month
  • Monthly store management
  • SEO optimization and updates
  • Listing updates
  • Winning product research
  • Customer support help
  • Monthly progress check-in
Talk About Growth

Prices in US dollars. Etsy fees, Etsy Ads budget and product costs are not included. Need something different, such as a private label or print on demand brand, or a single service? Ask for a custom quote.

How a shop launch works

From idea to a live Etsy shop in four weeks

This is the exact path we follow when we launch a new Etsy shop. Each week ends with something you can see and approve before we move on.

  1. Laptop showing search demand graphs for an Etsy nicheWeek 1
    Step 01

    Research

    We study your niche, check real buyer demand and look at the top competing shops, so you launch with products people already search for.

    Niche researchDemand checkCompetitor review

    You get: a short list of products to lead with

  2. Colour swatches and a shop banner design on a tabletWeek 2
    Step 02

    Keywords and brand

    We build keyword groups for every product and shape your shop name, banner, logo direction and About section around them.

    Keyword clustersShop nameBanner and branding

    You get: a keyword map and a ready shop identity

  3. Product photo setup with a handmade mug and a cameraWeek 3
    Step 03

    Listings

    We write your titles, all 13 tags and descriptions, guide your photos and set prices that cover Etsy fees and shipping.

    Titles and tagsPhoto directionPricing

    You get: complete listings, ready to publish

  4. Packing a first Etsy order with a new order alert on a phoneWeek 4
    Step 04

    Launch and optimize

    Your shop goes live. We watch views, visits and favorites, then fine-tune the listings that need it and plan your next products.

    Shop liveStats reviewNext steps plan

    You get: a live shop and a clear 30-day plan

Not sure where your shop stands? Start with a free audit. We review your shop by hand and send a score and a plan within 24 hours.

Get your Free Shop Audit See the full process

Timing can change with your package and the number of products.

Learn

Practical guides for Etsy sellers

Free step-by-step guides on starting an Etsy shop, researching products, writing listings, pricing and growing.

View all guides
Start here
Latest guides

FAQ

Questions, answered

Can't find your answer here? Tell us about your business and we'll reply to you directly.

Ask a question
What does Soft Stallions specialize in?

We are an Etsy marketplace consultancy, working as an Etsy consultant for businesses in the USA and worldwide. Our work covers Etsy business consultancy, shop launch, product research, product development strategy, keyword research, competitor analysis, shop optimization, listing creation and optimization, listing and shop SEO, and ongoing growth consulting.

Do you help businesses launch a new Etsy shop?

Yes. We help you choose a niche, position the shop, set the branding direction, write the first listings and prepare the launch, so your shop starts with a clear structure.

Can you optimize an existing Etsy shop?

Yes. We review how your shop is organized and presented, go through your listings, then recommend and make the agreed fixes to titles, tags, attributes, descriptions and the overall shop structure.

Do you provide Etsy keyword research?

Yes. We find the search phrases buyers actually use for your products and show you where each one goes in your titles, tags and attributes.

Can you help with product and competitor research?

Yes. We research buyer demand, competition and how your niche works. We also look closely at how competing shops position, price and present their products.

Do you work with established businesses?

Yes. We work with established brands and larger businesses that are moving into Etsy, or that already sell on Etsy and want a specialist's help.

Do you work with clients outside the United States?

Yes. Our main market is the United States, but we work with businesses worldwide too, including international sellers who want to reach US buyers.

Can I choose individual services?

Yes. You can choose a single service, such as keyword research or a listing review, or combine several services. We agree on the scope together before work starts.

How does the consultation process work?

You send us a short form about your business and goals. We read it, then set up a call to understand what you need and suggest the services and next steps that fit.

How can I get started?

Fill in the form on our contact page, or book a free call. Tell us about your business, your Etsy goals and what's getting in the way, and we'll get in touch to talk through next steps.