Etsy Black Friday and Holiday Sales Planning 2026
Etsy Black Friday 2026 planning: a timeline from August to January, what to sell, how to price a discount, set up a sale and meet holiday shipping dates.
Read the article
Etsy business and growth consulting for steady progress.
One-time Etsy business consultancy when you need direction, and ongoing growth consulting when you want regular reviews and next steps.
Growth System: Grow, Plan2 of our 12 services
Best forBusinesses deciding how to approach Etsy, or shops that need direction.
Free consultation firstScope agreed before work starts
In short
What does an Etsy consultant do?
An Etsy consultant reviews your products, shop and market, then tells you what to change and in which order. Good consulting is based on research, not opinion. It ends with clear, prioritized next steps, and sometimes includes hands-on work such as listing updates.
Service 01 of 12
Etsy Business Consultancy
Maybe you're working out how to get started on Etsy. Maybe your shop has stalled. Either way, we start with your products, your goals and where you stand now, then agree on what to do first.
Typical focus areas
- Marketplace fit for your products
- Goals, priorities and a growth roadmap
- Review of current shop operations
- Clear next steps you can act on
What you receive
- A review of your products, goals and current Etsy position
- Prioritized recommendations
- A growth roadmap with clear next steps
- Answers to your Etsy questions on a call
Best for: Businesses deciding how to approach Etsy, or shops that need direction. Discuss this service
Service 12 of 12
Ongoing Etsy Growth Consulting
Etsy changes, and so do buyers. We review your shop on a regular schedule, look for new openings and give you a short list of what to do next, in order.
Typical focus areas
- Regular strategic reviews
- Opportunity analysis
- Prioritized recommendations
- Check-ins at an agreed rhythm
What you receive
- Regular shop and listing reviews
- New keyword and product opportunities
- Prioritized next steps each review
- Direct access for questions
Best for: Growing shops and brands that want continued support. Discuss this service
What you get
Etsy consulting that ends in clear decisions
Every consultation is built around your shop, your products and your numbers, not a generic checklist.
A written Etsy strategy
Which business model, niche and price position fit your goals, with the reasoning behind each choice.
Shop and market review
We look at your shop, listings, reviews and the top competitors buyers see next to you.
A prioritized action plan
What to fix first, what can wait and what to stop doing, in a clear order.
A live strategy call
We walk you through the findings and answer your questions, so nothing is left unclear.
Growth targets you can track
Simple measures such as visits, conversion rate and favourites, so you know whether changes work.
Ongoing support if you want it
Monthly growth consulting for regular reviews, new opportunities and next steps.
Why consulting matters
Most Etsy shops do not need more effort. They need direction.
Etsy has tens of millions of active buyers, and millions of sellers compete for their attention. Shops that grow usually have three things in common: a clear niche, listings that match how buyers search, and a steady habit of testing and improving.
An Etsy consultant gives you an outside view of your business. Instead of guessing why sales are slow, you get a research-based answer and a plan you can follow, whether you do the work yourself or ask us to do it.
Signs you need an Etsy consultant
- You get views but very few sales
- You are not sure which products to focus on
- Sales dropped and you do not know why
- You want to launch on Etsy but do not know where to start
- You are a brand moving onto Etsy from another channel
Who it is for
Built for sellers who want to grow with a plan
Honest about fit, so you only pay for help that will make a difference.
A good fit if
- You are planning a new Etsy shop and want the right start
- You run a live shop and want an expert review
- You are a brand or manufacturer entering Etsy
- You sell from outside the US and want to reach US buyers
Probably not the right fit if
- –You want guaranteed sales or rankings (nobody can promise that honestly)
- –You sell items Etsy does not allow, such as resold mass-produced goods
- –You are not ready to make changes to your shop
How it works
From consultation to delivery
We agree the scope and price with you before any work starts.
01 · ConsultWe learn about your shop, products and goals.
02 · Agree scopeWe confirm what's included and how long it takes.
03 · DeliverWe do the work and explain every recommendation.
Where it fits
Part of the Growth System
It's highlighted below. Use it on its own, or as one step in the full system.
01Plan4 services
We research what buyers already search for, check competition and pricing, and help you choose the products and the position that give your shop the best start.
02Build3 services
We set up your Etsy shop and payments, build a keyword map for every product and write listings in the words buyers actually type.
03Optimize4 services
We improve titles, tags, photos, descriptions and shop pages, so your listings appear in more searches and visitors trust you enough to buy.
04Grow1 service
We review your shop stats every month, show you what is working and what is not, and give you a clear, prioritized list of next steps.
What does an Etsy consultant do?
An Etsy consultant reviews your products, shop and market, then tells you what to change and in which order. Good consulting is based on research, not opinion. It ends with clear, prioritized next steps, and sometimes includes hands-on work such as listing updates.
Is this useful before I open a shop?
Yes. Many clients start here to decide whether Etsy fits their products, which business model to use and what to prepare before launch.
How often do reviews happen?
We agree on the schedule with you, usually monthly or quarterly depending on the size of the shop.
Is there a long contract?
We agree the terms before work starts. We'd rather you stay because it's useful to you, not because you're locked in.
How much does an Etsy consultant cost?
At Soft Stallions, consulting is included in every launch package, which start at $249 one-time, and ongoing growth consulting is part of the Growth Partner plan at $149 per month. A one-off consultation can be quoted separately after the free call.
Is Etsy consulting worth it for a small shop?
It is worth it when the advice changes what you do. A small shop often gains the most, because a few fixes to niche, titles, photos and pricing can make a large difference early on.
Are you part of Etsy?
No. Soft Stallions is an independent consultancy. We are not employed, endorsed or certified by Etsy, Inc. "Etsy" is a trademark of Etsy, Inc.
Keep exploring
Related services
Put several services into one plan, or start with just one.
Plan phaseEtsy Product ResearchFind products with real buyer demand, then plan a range, variations and bundles that fit together in your shop.View servicePlan phaseEtsy Competitor AnalysisWe study the shops you compete with in Etsy search and turn what we find into clear opportunities for your shop.View serviceBuild phaseEtsy Shop Setup & LaunchWe guide you through opening your own Etsy seller account, then shape the shop itself so it launches with a clear position.View serviceBuild phaseEtsy Keyword ResearchWe find the phrases buyers actually type into Etsy search, group them by product and show you where each one belongs.View serviceOptimize phaseEtsy Shop Optimization & AuditWe audit the whole shop, not only single listings, then fix what matters most first.View serviceOptimize phaseEtsy Listing Creation & OptimizationNew listings written from the ground up, or existing listings improved where they hold you back: titles, tags, attributes, descriptions and presentation.View serviceOptimize phaseEtsy SEO ServicesListing SEO and shop SEO together: the right phrases in the right places on every listing, and a shop that clearly tells Etsy what you sell.View service
Learn
Free guides on this topic
Etsy Shop Setup Guide 2026: Step by Step for New Sellers
Our Etsy shop setup guide walks you through every screen: preferences, shop name, payments, setup fee, ID check, 2FA, storefront and first listings.
How to Sell on Etsy: A Beginner’s Guide (2026)
How to sell on Etsy in 2026: what you need, how to open your shop, the 8 steps to your first sales, fees by country and the mistakes…
Ready to talk about consulting?
Tell us about your shop. We'll tell you honestly whether this service fits, and what the scope would be.