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Free Etsy shop audit: find what is holding your sales back.

Paste your Etsy shop link. An Etsy specialist reviews your shop by hand and emails you a score and a detailed report with your action plan within 24 hours. Free, with no card and no obligation.

Magnifying glass over an online shop on a laptop during an Etsy shop audit
100% freeNo card, no obligation
Shop score includedChecked by a specialist
Full report in 24 hoursReviewed by an Etsy specialist
Step 1 of 2

Request your free shop audit

Paste your public shop link. Your report arrives within 24 hours.

We never ask for your Etsy password.

What you get

A 10-point review of your shop

  1. Shop SEO and search visibilityHow well Etsy can match your shop and listings to buyer searches.
  2. Listing titlesWhether your titles lead with the phrases buyers actually type.
  3. Tags and attributesUnused tag slots, weak tags and missing attributes.
  4. Photos and thumbnailsWhether your first photo wins the click in search results.
  5. Pricing and positioningHow your prices and offer compare with similar shops.
  6. Shop brandingBanner, icon, About section and shop announcement.
  7. Policies and shippingShipping profiles, processing times and shop policies buyers check.
  8. Competitor snapshotWhat three leading competitors in your niche do differently.
  9. Quick winsSimple fixes you can make this week.
  10. 30-day action planYour next steps in priority order, so you know where to start.

Why audit first

An audit shows you where to start

Most Etsy sellers try to fix everything at once. New photos, new prices, new tags. An audit tells you which problems are really holding your shop back, so you fix the important things first.

Our free Etsy shop audit is hand-reviewed by a specialist, not an automated score. You receive clear findings and a 30-day plan you can follow yourself, with no obligation to hire us.

After your audit you will know

  • Whether buyers can find your listings in Etsy search
  • Which listings to improve first
  • How your prices and photos compare to competitors
  • Quick fixes you can make this week
  • A 30-day plan in priority order

How it works

Three steps to your action plan

No calls required, no sales pressure. You get your score and your report either way.

01

Paste your shop link

Use your public Etsy shop link. We never ask for your password or login.

02

We review your shop

An Etsy specialist checks your titles, tags, photos, descriptions, policies and reviews against Etsy best practice.

03

Get your full report

We add keyword and competitor research. Your branded PDF report, with your shop score, arrives within 24 hours.

See a real free audit

A real report for a real Etsy shop

This is the audit we wrote for KatherineDream, an Etsy shop owned by one of our clients, shared with their permission. It shows the kind of report you get when you request a free audit.

Audit report · October 2026

KatherineDream

A best-selling Lightroom preset shop that is still growing. The next gains come from a tidier catalog, complete listings and the phrases buyers actually search for.

  • Reviews and trust88
  • Photos and thumbnails85
  • Listing titles45
  • Catalog structure40
  • Listing completeness35
  1. 01
    The best seller competes with itself

    The same 10,000+ preset bundle is listed six times. Merging the copies is the biggest single fix in the shop.

  2. 02
    Titles run too long

    23 of the top 25 titles go past 110 characters. We rewrite them to lead with the phrase a buyer types.

  3. 03
    Top listings are incomplete

    The listings we checked had no video, no alt text and no attributes, which Etsy uses to match searches.

  4. 04
    The storefront looks dated

    A busy banner, a promo-only headline and an announcement from March 2024 greet every visitor.

Read the full audit, finding by finding

This is an audit report, not a results case study: it shows what we found, before any changes were made. Search data from third-party tools is summarized in our own words, not reproduced.

Cover of the KatherineDream Etsy shop audit report with a shop score of 59
Cover
Report page with the shop score and a score for each of ten areas
Shop health check
Report page listing six things to do in the next 14 days
Quick wins
Report page with a step by step 90-day action plan
90-day plan

FAQ

Free audit questions

Anything else? Ask us on WhatsApp or by email.

Is the Etsy shop audit really free?

Yes. There's no cost, no card and no obligation. If you later want help putting the plan into action, we can talk about it, but that's entirely up to you.

Do you need access to my Etsy account?

No. We only need your public shop link. We never ask for your Etsy password or login details.

How long does the audit take?

Your detailed, hand-reviewed report, with your shop score, arrives by email within 24 hours.

How is my shop score calculated?

An Etsy specialist reviews public information from your shop, such as listing titles, tags, photos, descriptions, policies and reviews, and scores it against Etsy best practice. The report then adds keyword and competitor research.

What do I receive?

A branded PDF report with your shop score, covering ten areas of your shop, keyword opportunities, a competitor snapshot, quick wins and a prioritized 30-day action plan. You can also book an optional free call to walk through it.

I do not have an Etsy shop yet. Can I still apply?

The audit needs a live shop. If you're still planning, book a free consultation instead and we'll help you choose a business model and plan your launch.

Not on Etsy yet?

Book a free consultation instead. We'll help you choose a business model and plan your launch.