Etsy marketplace consultancy for businesses in the USA and worldwide.
Soft Stallions is a US-registered Etsy marketplace consultancy. We research, build and grow Etsy shops for private label brands, digital product creators and print on demand sellers, in the United States and worldwide.
Soft Stallions is an Etsy consultancy owned and operated by Soft Stallions LLC, a company registered in Florida, USA. We help sellers choose the right Etsy business model, find products with real demand, set up professional shops, write SEO-optimized listings and keep improving with research. We are independent and are not part of Etsy, Inc.
What we are building, and why
Two simple promises sit behind every decision we make, from the services we offer to the advice we give.
We picture a marketplace where small brands and independent creators compete on the quality of what they make, not on luck or guesswork. Soft Stallions exists to close the gap between a great product and the people searching for it.
Big brands have analysts, strategists and copywriters. Most Etsy sellers have only themselves. Our mission is to bring that level of support to sellers of every size, at clear prices, so they can build shops that last.
Six values behind every engagement
These aren't slogans. They're the rules we actually use when we decide what to recommend.
Every recommendation starts with research: buyer searches, competing listings, prices and reviews.
We never promise guaranteed rankings or sales. We tell you what's realistic, even when it isn't what you hoped to hear.
You own your Etsy account, your brand and your decisions. We explain our reasoning so you can choose with confidence.
Fixed packages and written scope before work begins. No hidden extras and no surprise invoices.
We follow Etsy's rules and build foundations that keep working, instead of shortcuts that put your shop at risk.
Etsy changes. Buyers change. So do we. We test, measure and keep learning for every client.
Why Soft Stallions exists
Soft Stallions was founded by entrepreneur Rabeel Minhas, whose work spans e-commerce, digital marketing, IT and business operations. Again and again, he saw the same pattern on Etsy: sellers with good products and real talent, stuck with shops that buyers could not find.
The problem was rarely the product. It was the business around it: the wrong niche, titles that did not match how buyers search, unclear shops and no plan for what to do next. Large brands solve this with teams of specialists. Most Etsy sellers cannot.
So Soft Stallions was built as that team. One company that does the Etsy homework, from product research and keyword strategy to shop setup, listing optimization and ongoing growth, and explains every step in plain language.
"Every shop we work on should be easier to find, easier to choose and easier to run."
Rabeel Minhas, Founder & CEO
Three business models. Twelve services.
We help you pick the Etsy business model that fits your goals, then use our four-phase Growth System to research, build, optimize and grow your shop.
Business model 01Private LabelYour own brand on products made to your design by a production partner.
Business model 02Digital ProductsPrintables, planners, templates and digital art, delivered instantly by Etsy.
Business model 03Print on DemandYour original designs, printed and shipped by a partner when an order comes in.
US buyers. Global sellers.
The United States is Etsy's largest market and our main focus. Many of our clients sell to US buyers from other countries, and we help them speak the language US shoppers search in.
United StatesUS-based shops, and sellers anywhere who target US buyers.
WorldwideInternational sellers and brands reaching Etsy customers around the world.
Soft Stallions is an Etsy consultancy. We help sellers choose a business model, research products and keywords, set up their Etsy shop, write and optimize listings, improve shop SEO and plan ongoing growth.
Soft Stallions LLC is registered in Florida, United States, with a business address in St. Petersburg, FL. We work remotely with clients in the US and worldwide.
No. We are an independent consultancy and are not employed, endorsed or certified by Etsy, Inc. "Etsy" is a trademark of Etsy, Inc.
Soft Stallions was founded and is led by Rabeel Minhas, Founder and CEO, an entrepreneur working across e-commerce, digital marketing, IT and business operations.
Yes. Our main focus is US buyers, and we work with sellers in many countries who want to reach them.
Book a free consultation or request a free Etsy shop audit. We review your shop or idea, then recommend the services and scope that fit.
Tell us where you are on Etsy and where you want to get to. We'll suggest the most useful next steps, free of charge.